Key account management : learning from supplier and customer perspectives :: Malcolm McDonald :: ISBN 075063278X :: Butterworth-Heinemann 1998 :: OBNB, the Open British National Bibliography

Publication Data

Title Key account management : learning from supplier and customer perspectives
Author Malcolm McDonald
Contributors Beth Rogers, Chartered Institute of Marketing
Publisher Butterworth-Heinemann
Publication date 1998
Publication location Oxford
Language English

Descriptive Notes

Bibliography: p187-188. _ Includes index.
Published in association with the Chartered Institute of Marketing.

Topics

Selling :: Key accounts
Marketing :: Key accounts

Catalogue Data

OBNB ID GB97Z1727
ISBN 10 075063278X
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.804

ISBD

P1053 xvi, 194p.
P1042 Includes bibliographical references (p. [187]-188) and index.

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Key account management : learning from supplier and customer perspectives by Malcolm McDonald. ISBN 075063278X. Published by Butterworth-Heinemann in 1998. Publication and catalogue information, links to buy online and reader comments.