Marketing strategy :: Paul Fifield :: ISBN 0750632844 :: Butterworth-Heinemann 1998 :: OBNB, the Open British National Bibliography

Publication Data

Title Marketing strategy
Author Paul Fifield
Contributor Chartered Institute of Marketing
Publisher Butterworth-Heinemann
Publication date 1998
Publication location Oxford
Language English

Descriptive Notes

Previous ed.: 1992.
Published in association with the Chartered Institute of Marketing.

Topics

010723344

Catalogue Data

OBNB ID GB9903424
ISBN 10 0750632844
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1008>2nd 2nd ed.
P1053 xxxvii, 308 p.
P1042 Includes bibliographical references and index.

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Marketing strategy by Paul Fifield. ISBN 0750632844. Published by Butterworth-Heinemann in 1998. Publication and catalogue information, links to buy online and reader comments.