International marketing strategy 1997-98 :: Paul Fifield :: ISBN 0750635827 :: Butterworth-Heinemann 1997 :: OBNB, the Open British National Bibliography

Publication Data

Title International marketing strategy 1997-98
Author Paul Fifield
Contributors Keith Lewis, Chartered Institute of Marketing
Publisher Butterworth-Heinemann
Publication date 1997
Publication location Oxford
Language English

Descriptive Notes

Includes index.
Published on behalf of the Chartered Institute of Marketing.

Topics

Export marketing
Strategic planning

Catalogue Data

OBNB ID GB97Z0668
ISBN 10 0750635827
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.848

ISBD

P1053 xxvi,242p.

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International marketing strategy 1997-98 by Paul Fifield. ISBN 0750635827. Published by Butterworth-Heinemann in 1997. Publication and catalogue information, links to buy online and reader comments.