Strategic marketing management 1998-99 : planning and control, analysis and decision :: Paul Fifield :: ISBN 0750640278 :: Butterworth-Heinemann 1998 :: OBNB, the Open British National Bibliography

Publication Data

Title Strategic marketing management 1998-99 : planning and control, analysis and decision
Author Paul Fifield
Contributors Colin Gilligan, Chartered Institute of Marketing
Publisher Butterworth-Heinemann
Publication date 1998
Publication location Oxford
Language English

Descriptive Notes

Previous ed.: published as Strategic marketing management 1996-97. 1996.
Published on behalf of the Chartered Institute of Marketing.

Topics

Marketing :: Management :: Examinations :: Study guides

Catalogue Data

OBNB ID GB98Y9223
ISBN 10 0750640278
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1008>New New ed.
P1053 xviii,302p.
P1042 Includes bibliographical references and index.

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Strategic marketing management 1998-99 : planning and control, analysis and decision by Paul Fifield. ISBN 0750640278. Published by Butterworth-Heinemann in 1998. Publication and catalogue information, links to buy online and reader comments.