Marketing fundamentals 1998-99 :: Geoffrey Lancaster :: ISBN 0750640340 :: Butterworth-Heinemann 1998 :: OBNB, the Open British National Bibliography

Publication Data

Title Marketing fundamentals 1998-99
Author Geoffrey Lancaster
Contributors Frank Withey, Chartered Institute of Marketing
Publisher Butterworth-Heinemann
Publication date 1998
Publication location Oxford
Language English

Descriptive Notes

Published on behalf of the Chartered Institute of Marketing.

Topics

Marketing

Catalogue Data

OBNB ID GB98Y9216
ISBN 10 0750640340
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1053 vi, 219 p.
P1042 Includes bibliographical references and index.

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Marketing fundamentals 1998-99 by Geoffrey Lancaster. ISBN 0750640340. Published by Butterworth-Heinemann in 1998. Publication and catalogue information, links to buy online and reader comments.