Marketing plans : how to prepare them, how to use them :: Malcolm McDonald :: ISBN 0750641169 :: Butterworth-Heinemann 1999 :: OBNB, the Open British National Bibliography

Publication Data

Title Marketing plans : how to prepare them, how to use them
Author Malcolm McDonald
Contributor Chartered Institute of Marketing
Publisher Butterworth-Heinemann
Publication date 1999
Publication location Oxford
Language English

Descriptive Notes

Previous ed.: 1995.
Includes index.
Published in association with the Chartered Institute of Marketing.

Topics

Marketing
Marketing :: Planning

Catalogue Data

OBNB ID GB9953721
ISBN 10 0750641169
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1008>4th 4th ed.
P1053 xviii, 578 p.

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Marketing plans : how to prepare them, how to use them by Malcolm McDonald. ISBN 0750641169. Published by Butterworth-Heinemann in 1999. Publication and catalogue information, links to buy online and reader comments.