Innovation in marketing :: ISBN 0750641215 :: Butterworth-Heinemann 1998 :: OBNB, the Open British National Bibliography

Publication Data

Title Innovation in marketing
Contributors Susan Bridgewater, Peter Doyle, Chartered Institute of Marketing
Publisher Butterworth-Heinemann
Publication date 1998
Publication location Oxford
Language English

Topics

Marketing

Catalogue Data

OBNB ID GB98X0452
ISBN 10 0750641215
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1053 xii, 225 p.
P1042 Includes bibliographical references and index.

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Innovation in marketing. ISBN 0750641215. Published by Butterworth-Heinemann in 1998. Publication and catalogue information, links to buy online and reader comments.