International business enterprises :: Marketing :: Case studies
Strategic planning :: Case studies
Catalogue Data
OBNB ID GB99Z1218
ISBN 10 0750642653
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8
ISBD
P1053 x, 361 p.
P1042 Includes bibliographical references and index.
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Tales from the marketplace : stories of revolution, reinvention and renewal by Nigel Piercy. ISBN 0750642653. Published by Butterworth-Heinemann in 1999. Publication and catalogue information, links to buy online and reader comments.