Strategic marketing management 1999-2000 : planning and control, analysis and decision :: Paul Fifield :: ISBN 0750643595 :: Butterworth-Heinemann 1999 :: OBNB, the Open British National Bibliography

Publication Data

Title Strategic marketing management 1999-2000 : planning and control, analysis and decision
Author Paul Fifield
Contributors Colin Gilligan, Chartered Institute of Marketing
Publisher Butterworth-Heinemann
Publication date 1999
Publication location Oxford
Language English

Descriptive Notes

Includes index.
Published on behalf of the Chartered Institute of Marketing.

Topics

Marketing :: Management
Strategic planning

Catalogue Data

OBNB ID GBA065539
ISBN 10 0750643595
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1053 xviii, 326 p.

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Strategic marketing management 1999-2000 : planning and control, analysis and decision by Paul Fifield. ISBN 0750643595. Published by Butterworth-Heinemann in 1999. Publication and catalogue information, links to buy online and reader comments.