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Total relationship marketing : from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new marketing paradigm

Evert Gummesson

Publication Data

Title Total relationship marketing : from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new marketing paradigm
Author Evert Gummesson
Contributor Chartered Institute of Marketing
Publisher Butterworth-Heinemann
Publication date 1999
Publication location Oxford
Language English

Descriptive Notes

At head of cover: Chartered Institute of Marketing.

Topics

010723816

Catalogue Data

OBNB ID GBA024900
ISBN 10 075064463X
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.812

ISBD

P1053 xiii, 281 p.
P1042 Includes bibliographical references and index.

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Total relationship marketing : from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new marketing paradigm by Evert Gummesson. ISBN 075064463X. Published by Butterworth-Heinemann in 1999. Publication and catalogue information, links to buy online and reader comments.