From brand vision to brand evaluation : strategically building and sustaining brands :: L. De Chernatony :: ISBN 0750646144 :: Butterworth-Heinemann 2001 :: OBNB, the Open British National Bibliography

Publication Data

Title From brand vision to brand evaluation : strategically building and sustaining brands
Author L. De Chernatony
Contributor Chartered Institute of Marketing
Publisher Butterworth-Heinemann
Publication date 2001
Publication location Oxford
Language English

Descriptive Notes

Published in association with the Chartered Institute of Marketing.

Topics

Brand name products
Trademarks
010723877

Catalogue Data

OBNB ID GBA1Z5428
ISBN 10 0750646144
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.827

ISBD

P1053 xv, 293 p., [8] p. of plates
P1042 Includes bibliographical references and index.

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From brand vision to brand evaluation : strategically building and sustaining brands by L. De Chernatony. ISBN 0750646144. Published by Butterworth-Heinemann in 2001. Publication and catalogue information, links to buy online and reader comments.