Relationship marketing : creating shareholder value :: Martin Christopher :: ISBN 0750648392 :: Butterworth-Heinemann 2002 :: OBNB, the Open British National Bibliography

Publication Data

Title Relationship marketing : creating shareholder value
Author Martin Christopher
Contributors Adrian Payne, David Ballantyne
Publisher Butterworth-Heinemann
Publication date 2002
Publication location Oxford
Language English

Descriptive Notes

Previous ed.: 1991.

Topics

010723971

Catalogue Data

OBNB ID GBA1Z5427
ISBN 10 0750648392
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1008>Rev Rev ed.
P1053 xvi, 242 p.
P1042 Includes bibliographical references and index.

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Relationship marketing : creating shareholder value by Martin Christopher. ISBN 0750648392. Published by Butterworth-Heinemann in 2002. Publication and catalogue information, links to buy online and reader comments.