Market-led strategic change : a guide to transforming the process of going to market :: Nigel Piercy :: ISBN 075065225X :: Butterworth-Heinemann 2002 :: OBNB, the Open British National Bibliography

Publication Data

Title Market-led strategic change : a guide to transforming the process of going to market
Author Nigel Piercy
Contributor Chartered Institute of Marketing
Publisher Butterworth-Heinemann
Publication date 2002
Publication location Oxford
Language English

Descriptive Notes

Previous ed.: 1997.
Includes index.
Published in association with the Chartered Institute of Marketing.

Topics

010724112

Catalogue Data

OBNB ID GBA1Z1225
ISBN 10 075065225X
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1008>3rd 3rd ed.
P1053 xvi, 762 p.

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Market-led strategic change : a guide to transforming the process of going to market by Nigel Piercy. ISBN 075065225X. Published by Butterworth-Heinemann in 2002. Publication and catalogue information, links to buy online and reader comments.