Marketing fundamentals, 2001-2002 :: Geoffrey Lancaster :: ISBN 0750653051 :: Butterworth-Heinemann 2001 :: OBNB, the Open British National Bibliography

Publication Data

Title Marketing fundamentals, 2001-2002
Author Geoffrey Lancaster
Contributors Frank Withey, Ruth Ashford, Chartered Institute of Marketing
Publisher Butterworth-Heinemann
Publication date 2001
Publication location Oxford
Language English

Descriptive Notes

"The official CIM coursebook"--cover.
Published on behalf of the Chartered Institute of Marketing.

Topics

010724145

Catalogue Data

OBNB ID GBA227281
ISBN 10 0750653051
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1053 x, 374 p.

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Marketing fundamentals, 2001-2002 by Geoffrey Lancaster. ISBN 0750653051. Published by Butterworth-Heinemann in 2001. Publication and catalogue information, links to buy online and reader comments.