Services marketing : people, technology, strategy :: Christopher H. Lovelock :: ISBN 0131268465 :: Pearson Prentice Hall 2004 :: OBNB, the Open British National Bibliography

Publication Data

Title Services marketing : people, technology, strategy
Author Christopher H. Lovelock
Contributor Jochen Wirtz
Publisher Pearson Prentice Hall
Publication date 2004
Publication location Upper Saddle River
Language English

Descriptive Notes

Previous ed.: 2001.

Topics

Professions :: Marketing
010916328

Catalogue Data

OBNB ID GBA481137
ISBN 10 0131268465
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1008>5th 5th ed., International ed.
P1053 xviii, 652 p.
P1042 Includes bibliographical references and index.

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Services marketing : people, technology, strategy by Christopher H. Lovelock. ISBN 0131268465. Published by Pearson Prentice Hall in 2004. Publication and catalogue information, links to buy online and reader comments.