Jochen Wirtz
5 published titles
Services marketing : people, technology, strategy
(Contributor)
7 editions
- ISBN: 0131268465
- Pearson Prentice Hall
- 2004
- Details
- ISBN: 0131138650
- Pearson/Prentice Hall
- 2004
- Details
- ISBN: 0131875523
- Prentice Hall
- 2007
- Details
- ISBN: 9780132056762
- Pearson Prentice Hall
- 2007
- Details
- ISBN: 9780136118749
- Pearson
- 2011
- Details
- ISBN: 9780136107217
- Prentice Hall
- 2011
- Details
- ISBN: 9780273756064
- Pearson
- 2011
- Details
Marketing des services
(Contributor)
1 edition
- ISBN: 9782744070266
- Pearson Education France
- 2004
- Details
Services marketing in Asia : a case book
1 edition
- ISBN: 9812449434
- Pearson/Prentice Hall
- 2005
- Details
Flying high in a competitive industry : cost-effective service excellence at Singapore Airlines
(Contributor)
1 edition
- ISBN: 0071249648
- McGraw-Hill
- 2006
- Details
Essentials of services marketing
(Contributor)
2 editions
- ISBN: 9789810679958
- Prentice Hall
- 2009
- Details
- ISBN: 9789810686185
- Pearson Education South Asia Pte Ltd
- 2012
- Details
