Marketing engineering : computer-assisted marketing analysis and planning :: Gary L. Lilien :: ISBN 0130355496 :: Prentice Hall 2003 :: OBNB, the Open British National Bibliography

Publication Data

Title Marketing engineering : computer-assisted marketing analysis and planning
Author Gary L. Lilien
Contributor Arvind Rangaswamy
Publisher Prentice Hall
Publication date 2003
Publication location Upper Saddle River, N.J.
Language English

Descriptive Notes

Text supplemented by software available free for a year on the Internet or by software which can be purchased, downloaded, and run by users with Windows 95 and Excel 97 and later versions.

Topics

Marketing :: Data processing
Marketing :: Decision making :: Mathematical models
011294055

Catalogue Data

OBNB ID GBA225671
ISBN 10 0130355496
ISBN 13 n/a
Type BibliographicResource, Book

ISBD

P1008>2nd 2nd ed.
P1053 xxiv, 518 p.
P1042 Includes bibliographical references (p. [481]-497) and indexes.

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Marketing engineering : computer-assisted marketing analysis and planning by Gary L. Lilien. ISBN 0130355496. Published by Prentice Hall in 2003. Publication and catalogue information, links to buy online and reader comments.