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Arvind Rangaswamy

5 published titles

Marketing engineering : computer-assisted marketing analysis and planning

(Contributor)

3 editions

  • ISBN: 0321014170
  • Addison-Wesley
  • 1998
  • Details
  • ISBN: 0131225138
  • Pearson Education
  • 2002
  • Details
  • ISBN: 0130355496
  • Prentice Hall
  • 2003
  • Details

Tutorial to accompany Marketing engineering, computer-assisted marketing analysis and planning

(Contributor)

1 edition

  • ISBN: 0321001958
  • Addison-Wesley
  • 1998
  • Details

New product and brand management : marketing engineering applications

(Contributor)

2 editions

  • ISBN: 0321046447
  • Addison-Wesley
  • 1999
  • Details
  • ISBN: 0130087637
  • Prentice Hall
  • 2003
  • Details

Marketing research : marketing engineering applications

(Contributor)

1 edition

  • ISBN: 0321046471
  • Addison-Wesley
  • 1999
  • Details

Marketing management and strategy : marketing engineering applications

(Contributor)

1 edition

  • ISBN: 0321046412
  • Addison-Wesley
  • 1999
  • Details

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