Arvind Rangaswamy
5 published titles
Marketing engineering : computer-assisted marketing analysis and planning
(Contributor)
3 editions
- ISBN: 0321014170
- Addison-Wesley
- 1998
- Details
- ISBN: 0131225138
- Pearson Education
- 2002
- Details
- ISBN: 0130355496
- Prentice Hall
- 2003
- Details
Tutorial to accompany Marketing engineering, computer-assisted marketing analysis and planning
(Contributor)
1 edition
- ISBN: 0321001958
- Addison-Wesley
- 1998
- Details
New product and brand management : marketing engineering applications
(Contributor)
2 editions
- ISBN: 0321046447
- Addison-Wesley
- 1999
- Details
- ISBN: 0130087637
- Prentice Hall
- 2003
- Details
Marketing research : marketing engineering applications
(Contributor)
1 edition
- ISBN: 0321046471
- Addison-Wesley
- 1999
- Details
Marketing management and strategy : marketing engineering applications
(Contributor)
1 edition
- ISBN: 0321046412
- Addison-Wesley
- 1999
- Details