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Competitive positioning

Graham J. Hooley

Publication Data

Title Competitive positioning
Author Graham J. Hooley
Contributor John A. Saunders
Publisher Prentice Hall
Publication date 1993
Language English

Topics

Marketing :: Management
Strategic planning
011296456

Catalogue Data

OBNB ID GB9338469
ISBN 10 0131555995
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1053 x,260p.

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Competitive positioning by Graham J. Hooley. ISBN 0131555995. Published by Prentice Hall in 1993. Publication and catalogue information, links to buy online and reader comments.

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