Marketing strategy and plans : systematic marketing management :: David J. Luck :: ISBN 0135582547 :: Prentice-Hall 1979 :: OBNB, the Open British National Bibliography

Publication Data

Title Marketing strategy and plans : systematic marketing management
Author David J. Luck
Contributor O. C. Ferrell
Publisher Prentice-Hall
Publication date 1979
Publication location Englewood Cliffs
Language English

Descriptive Notes

Ill. on lining papers.
Bibliography: p.455-461. _ Includes index.

Topics

Marketing :: United States :: Management
011300874

Catalogue Data

OBNB ID GB7934332
ISBN 10 0135582547
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.800973

ISBD

P1053 xvii,474p.

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Marketing strategy and plans : systematic marketing management by David J. Luck. ISBN 0135582547. Published by Prentice-Hall in 1979. Publication and catalogue information, links to buy online and reader comments.