Marketing strategy and plans : systematic marketing management :: David J. Luck :: ISBN 0135583624 :: Prentice-Hall 1985 :: OBNB, the Open British National Bibliography

Publication Data

Title Marketing strategy and plans : systematic marketing management
Author David J. Luck
Contributor O. C. Ferrell
Publisher Prentice-Hall
Publication date 1985
Publication location Englewood Cliffs
Language English

Descriptive Notes

Ill on lining papers.
Previous ed.: 1979.
Bibliography: p571-577. : Includes index.

Topics

011300877

Catalogue Data

OBNB ID GB8933568
ISBN 10 0135583624
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.800973

ISBD

P1053 xvi,591p.

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Marketing strategy and plans : systematic marketing management by David J. Luck. ISBN 0135583624. Published by Prentice-Hall in 1985. Publication and catalogue information, links to buy online and reader comments.