Handbook of marketing scales : multi-item measures for marketing and consumer behavior research :: William O. Bearden :: ISBN 076191000X :: Sage Publications 1999 :: OBNB, the Open British National Bibliography

Publication Data

Title Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Author William O. Bearden
Contributor Richard G. Netemeyer
Publisher Sage Publications
Publication date 1999
Publication location Thousand Oaks, Calif.
Language English

Descriptive Notes

"Published in cooperation with the Association for Consumer Research.".

Topics

Marketing research
011360182

Catalogue Data

OBNB ID GB9909987
ISBN 10 076191000X
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.83

ISBD

P1008>2nd 2nd ed.
P1053 xiv, 537 p.
P1042 Includes bibliographical references and indexes.

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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research by William O. Bearden. ISBN 076191000X. Published by Sage Publications in 1999. Publication and catalogue information, links to buy online and reader comments.