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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research

William O. Bearden

Publication Data

Title Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Author William O. Bearden
Contributors Richard G. Netemeyer, Mary F. Mobley
Publisher Sage
Publication date 1993
Publication location Newbury Park, Calif.
Language English

Topics

Marketing research
012006747

Catalogue Data

OBNB ID GB9435802
ISBN 10 0803951558
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.83

ISBD

P1053 xii, 352 p.
P1042 Includes bibliographical references.

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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research by William O. Bearden. ISBN 0803951558. Published by Sage in 1993. Publication and catalogue information, links to buy online and reader comments.