Marketing des services :: Christopher H. Lovelock :: ISBN 9782744070266 :: Pearson Education France 2004 :: OBNB, the Open British National Bibliography

Publication Data

Title Marketing des services
Author Christopher H. Lovelock
Contributors Jochen Wirtz, Denis Lapert
Publisher Pearson Education France
Publication date 2004
Publication location Paris
Language French

Descriptive Notes

Translation from the English and adaptation of the 5th ed. of: Services marketing.

Topics

Professions :: Marketing
Service industries :: Marketing
013133973

Catalogue Data

OBNB ID GBB1B5268
ISBN 10 2744070262
ISBN 13 9782744070266
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1053 xix, 619 p.
P1042 Includes bibliographical references and indexes.

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Marketing des services by Christopher H. Lovelock. ISBN 9782744070266. Published by Pearson Education France in 2004. Publication and catalogue information, links to buy online and reader comments.