Marketing plans for service businesses : a complete guide :: Malcolm McDonald :: ISBN 9780750667463 :: Butterworth-Heinemann 2006 :: OBNB, the Open British National Bibliography

Publication Data

Title Marketing plans for service businesses : a complete guide
Alternative Title Marketing planning for services
Author Malcolm McDonald
Contributor Adrian Payne
Publisher Butterworth-Heinemann
Publication date 2006
Publication location Oxford
Language English

Descriptive Notes

Previous ed.: published as Marketing planning for services. 1996.
Includes index.

Topics

Service industries :: Marketing :: Planning
013279869

Catalogue Data

OBNB ID GBA572109
ISBN 10 075066746X
ISBN 13 9780750667463
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1008>2nd 2nd ed.
P1053 xiv, 401 p.

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Marketing plans for service businesses : a complete guide by Malcolm McDonald. ISBN 9780750667463. Published by Butterworth-Heinemann in 2006. Publication and catalogue information, links to buy online and reader comments.