Services marketing : people, technology, strategy :: Christopher H. Lovelock :: ISBN 0131875523 :: Prentice Hall 2007 :: OBNB, the Open British National Bibliography

Publication Data

Title Services marketing : people, technology, strategy
Author Christopher H. Lovelock
Contributor Jochen Wirtz
Publisher Prentice Hall
Publication date 2007
Publication location Harlow
Language English

Topics

Marketing :: Management
Professions :: Marketing
Service industries :: Marketing
013511460

Catalogue Data

OBNB ID GBA662018
ISBN 10 0131875523
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1008>6th 6th ed.
P1053 xx, 648 p.
P1042 Includes bibliographical references and indexes.

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Services marketing : people, technology, strategy by Christopher H. Lovelock. ISBN 0131875523. Published by Prentice Hall in 2007. Publication and catalogue information, links to buy online and reader comments.