Consumer behavior and marketing strategy :: J. Paul Peter :: ISBN 9780073529851 :: McGraw-Hill/Irwin 2008 :: OBNB, the Open British National Bibliography

Publication Data

Title Consumer behavior and marketing strategy
Alternative Title Consumer behavior & marketing strategy
Author J. Paul Peter
Contributor Jerry C. Olson
Publisher McGraw-Hill/Irwin
Publication date 2008
Publication location Boston
Language English

Topics

Consumer behavior
013595559

Catalogue Data

OBNB ID GBA693835
ISBN 10 0073529850
ISBN 13 9780073529851
Type BibliographicResource, Book
Dewey Classification 658.8342

ISBD

P1008>8th 8th ed.
P1053 xix, 555 p.
P1042 Includes bibliographical references (p. 499-528) and indexes.

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Consumer behavior and marketing strategy by J. Paul Peter. ISBN 9780073529851. Published by McGraw-Hill/Irwin in 2008. Publication and catalogue information, links to buy online and reader comments.