Consumer behavior and marketing strategy :: J. Paul Peter :: ISBN 9780071259354 :: McGraw-Hill 2008 :: OBNB, the Open British National Bibliography

Publication Data

Title Consumer behavior and marketing strategy
Author J. Paul Peter
Contributor Jerry C. Olson
Publisher McGraw-Hill
Publication date 2008
Publication location Boston
Language English

Descriptive Notes

Previous ed.: Boston, Mass.; London: Irwin McGraw-Hill, 2005.

Topics

Consumer behavior
013601435

Catalogue Data

OBNB ID GBA695891
ISBN 10 007125935X
ISBN 13 9780071259354
Type BibliographicResource, Book
Dewey Classification 658.8342

ISBD

P1008>International International ed., 8th ed.
P1053 xxi, 555 p.
P1042 Includes bibliographical references and index.

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Consumer behavior and marketing strategy by J. Paul Peter. ISBN 9780071259354. Published by McGraw-Hill in 2008. Publication and catalogue information, links to buy online and reader comments.