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Advertising works 15 : proving the effectiveness of marketing communications : case studies from the IPA Effectiveness Awards 2006 open to all agencies worldwide

Publication Data

Title Advertising works 15 : proving the effectiveness of marketing communications : case studies from the IPA Effectiveness Awards 2006 open to all agencies worldwide
Contributors Laurence Green, World Advertising Research Centre, Institute of Practitioners in Advertising
Publisher World Advertising Research Center
Publication date 2007
Publication location Henley-on-Thames
Language English

Descriptive Notes

Includes index.
Published in association with the IPA.

Topics

013695177

Catalogue Data

OBNB ID GBA721310
ISBN 10 1841161934
ISBN 13 9781841161938
Type BibliographicResource, Book
Dewey Classification 659.107941

ISBD

P1053 li, 467 p.

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Advertising works 15 : proving the effectiveness of marketing communications : case studies from the IPA Effectiveness Awards 2006 open to all agencies worldwide. ISBN 9781841161938. Published by World Advertising Research Center in 2007. Publication and catalogue information, links to buy online and reader comments.