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Identity based views of the corporation : insights from corporate indentity, organisational indentity, social indentity, visual indentity, corporate brands and corporate image

John M. T. Balmer

Publication Data

Title Identity based views of the corporation : insights from corporate indentity, organisational indentity, social indentity, visual indentity, corporate brands and corporate image
Author John M. T. Balmer
Contributor
Publisher Bradford University School of Management
Publication date 2007
Publication location Bradford
Language English

Topics

Corporate image
Branding (Marketing)
Organizational behavior
Business names

Catalogue Data

OBNB ID GBB145604
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.827

ISBD

P1053 31 p.
P1042 Includes bibliographical references.

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Identity based views of the corporation : insights from corporate indentity, organisational indentity, social indentity, visual indentity, corporate brands and corporate image by John M. T. Balmer. Published by Bradford University School of Management in 2007. Publication and catalogue information, links to buy online and reader comments.