Marketing strategy and competitive positioning :: Graham J. Hooley :: ISBN 9780273706977 :: Financial Times Prentice Hall 2008 :: OBNB, the Open British National Bibliography

Publication Data

Title Marketing strategy and competitive positioning
Author Graham J. Hooley
Contributors Brigitte Nicoulaud, Nigel Piercy
Publisher Financial Times Prentice Hall
Publication date 2008
Publication location Harlow
Language English

Topics

Marketing :: Management
014100436

Catalogue Data

OBNB ID GBA783787
ISBN 10 0273706977
ISBN 13 9780273706977
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1008>4th 4th ed.
P1053 xviii, 614 p.
P1042 Includes bibliographical references (p. 572-598) and index.

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Marketing strategy and competitive positioning by Graham J. Hooley. ISBN 9780273706977. Published by Financial Times Prentice Hall in 2008. Publication and catalogue information, links to buy online and reader comments.