Strategic marketing :: David W. Cravens :: ISBN 9780071263351 :: McGraw-Hill 2009 :: OBNB, the Open British National Bibliography

Publication Data

Title Strategic marketing
Author David W. Cravens
Contributor Nigel Piercy
Publisher McGraw-Hill
Publication date 2009
Publication location Boston
Language English

Descriptive Notes

Previous ed.: 2006.

Topics

Marketing :: Management
Strategic planning
014475733

Catalogue Data

OBNB ID GBA800019
ISBN 10 0071263357
ISBN 13 9780071263351
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1008>International International ed., 9th ed.
P1053 xv, 784 p.
P1042 Includes bibliographical references and index.

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Strategic marketing by David W. Cravens. ISBN 9780071263351. Published by McGraw-Hill in 2009. Publication and catalogue information, links to buy online and reader comments.