Services marketing : people, technology, strategy :: Christopher H. Lovelock :: ISBN 9780132056762 :: Pearson Prentice Hall 2007 :: OBNB, the Open British National Bibliography

Publication Data

Title Services marketing : people, technology, strategy
Author Christopher H. Lovelock
Contributor Jochen Wirtz
Publisher Pearson Prentice Hall
Publication date 2007
Publication location Upper Saddle River, N.J.
Language English

Descriptive Notes

"International edition"--Cover.

Topics

Marketing :: Management
Professions :: Marketing
Service industries :: Marketing
014497045

Catalogue Data

OBNB ID GBA938178
ISBN 10 0132056763
ISBN 13 9780132056762
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1008>6th 6th ed.
P1053 xx, 648 p.
P1042 Includes bibliographical references and index.

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Services marketing : people, technology, strategy by Christopher H. Lovelock. ISBN 9780132056762. Published by Pearson Prentice Hall in 2007. Publication and catalogue information, links to buy online and reader comments.