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Advertising works 16 : proving the payback on marketing investment : case studies from the IPA Effectiveness Awards 2007, limited to agencies with incomes up to £20m

Publication Data

Title Advertising works 16 : proving the payback on marketing investment : case studies from the IPA Effectiveness Awards 2007, limited to agencies with incomes up to £20m
Contributors Richard Storey, World Advertising Research Centre, Institute of Practitioners in Advertising
Publisher World Advertising Research Center
Publication date 2008
Publication location Henley-on-Thames
Language English

Descriptive Notes

Published in association with the IPA.
Includes DVD in pocket attached to inside front cover.

Topics

014576449

Catalogue Data

OBNB ID GBA852954
ISBN 10 1841162051
ISBN 13 9781841162058
Type BibliographicResource, Book
Dewey Classification 659.107941

ISBD

P1053 xxix, 334 p.
P1042 Includes bibliographical references and index.

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Advertising works 16 : proving the payback on marketing investment : case studies from the IPA Effectiveness Awards 2007, limited to agencies with incomes up to £20m. ISBN 9781841162058. Published by World Advertising Research Center in 2008. Publication and catalogue information, links to buy online and reader comments.