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Essentials of services marketing

Christopher H. Lovelock

Publication Data

Title Essentials of services marketing
Author Christopher H. Lovelock
Contributors Jochen Wirtz, Patricia Chew
Publisher Prentice Hall
Publication date 2009
Publication location Singapore
Language English

Topics

014833921

Catalogue Data

OBNB ID GBA9B0285
ISBN 10 9810679955
ISBN 13 9789810679958
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1053 xxxii, 567 p.
P1042 Includes bibliographical references and index.

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Essentials of services marketing by Christopher H. Lovelock. ISBN 9789810679958. Published by Prentice Hall in 2009. Publication and catalogue information, links to buy online and reader comments.

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