What marketing can do for a firm
Marketing planning
Keys to building a terrible marketing strategy
The seven levers of lead generation and marketing planning
How to think about fees and pricing
Don't worry about your competition (let them worry about you)
The "get it done" culture
Brand : what it is, why bother
Three elements of well-crafted brand messaging
Uncovering your key brand attributes
Your firm, your brand
RAMP up your brand
On being unique and other bad marketing advice
Building brand and marketing messages
On becoming a thought leader
Marketing communications and lead generation tactics
Introduction to lead generation
Value and offers in lead generation
The case for sustained lead generation and relationship nurturing
Targeting
RAIN selling
Networking, relationships, trust, and value
Selling with hustle, passion, and intensity.
OBNB doesn't sell books, but you may be able to find a copy at one of these websites:
Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success by Mike Schultz. ISBN 9780470438992. Published by John Wiley in 2009. Publication and catalogue information, links to buy online and reader comments.
