Consumer behavior & marketing strategy :: J. Paul Peter :: ISBN 9780071267816 :: McGraw-Hill 2010 :: OBNB, the Open British National Bibliography

Publication Data

Title Consumer behavior & marketing strategy
Author J. Paul Peter
Contributor Jerry C. Olson
Publisher McGraw-Hill
Publication date 2010
Publication location Boston
Language English

Descriptive Notes

"International edition"--Cover.

Topics

Consumer behavior
015414513

Catalogue Data

OBNB ID GBA9A8095
ISBN 10 0071267816
ISBN 13 9780071267816
Type BibliographicResource, Book
Dewey Classification 658.8342

ISBD

P1008>9th 9th ed.
P1053 xix, 554 p.
P1042 Includes bibliographical references and index.

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Consumer behavior & marketing strategy by J. Paul Peter. ISBN 9780071267816. Published by McGraw-Hill in 2010. Publication and catalogue information, links to buy online and reader comments.