Services marketing : people, technology, strategy :: Christopher H. Lovelock :: ISBN 9780136118749 :: Pearson 2011 :: OBNB, the Open British National Bibliography

Publication Data

Title Services marketing : people, technology, strategy
Author Christopher H. Lovelock
Contributor Jochen Wirtz
Publisher Pearson
Publication date 2011
Publication location Boston, Mass
Language English

Descriptive Notes

Previous ed.: Upper Saddle River, N.J.: Pearson Prentice Hall, 2007.

Topics

Service industries :: Marketing
Professions :: Marketing
015478424

Catalogue Data

OBNB ID GBB011465
ISBN 10 0136118747
ISBN 13 9780136118749
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1008>7th 7th ed., Global ed.
P1053 648 p.
P1042 Includes bibliographical references and index.

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Services marketing : people, technology, strategy by Christopher H. Lovelock. ISBN 9780136118749. Published by Pearson in 2011. Publication and catalogue information, links to buy online and reader comments.