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Development of a strategic approach to marketing
Markets and customers : consumer and organizational buyer behaviour and marketing strategy
Markets and customers : market boundaries; target marketing
Product and innovation strategies
Pricing strategies
Channels of distribution and logistics
Communications
Selling
Customer care and relationship marketing
Direct marketing
Sales forecasting
Marketing information systems and research
Analyzing the environment (opportunities and threats) and appraising resources (strengths and weaknesses)
Evaluating and controlling strategic marketing
Strategic marketing planning tools
Global marketing
Services marketing and not-for-profit marketing.
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Essentials of marketing management by Geoffrey Lancaster. ISBN 9780203847206. Published by Routledge in 2011. Publication and catalogue information, links to buy online and reader comments.