Services marketing : people, technology, strategy :: Christopher H. Lovelock :: ISBN 9780136107217 :: Prentice Hall 2011 :: OBNB, the Open British National Bibliography

Publication Data

Title Services marketing : people, technology, strategy
Author Christopher H. Lovelock
Contributor Jochen Wirtz
Publisher Prentice Hall
Publication date 2011
Publication location Boston, Massachusetts
Language English

Descriptive Notes

"Instructor's review copy"--Front cover.

Topics

Marketing :: Management
Professions :: Marketing
Service industries :: Marketing
015617495

Catalogue Data

OBNB ID GBB526177
ISBN 10 0136107214
ISBN 13 9780136107217
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1008>Seventh Seventh edition
P1053 xxii, 626 pages
P1042 Includes bibliographical references and index.

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Services marketing : people, technology, strategy by Christopher H. Lovelock. ISBN 9780136107217. Published by Prentice Hall in 2011. Publication and catalogue information, links to buy online and reader comments.