Marketing strategy : a decision-focused approach :: Orville C. Walker :: ISBN 9780070171466 :: McGraw-Hill/Irwin 2011 :: OBNB, the Open British National Bibliography

Publication Data

Title Marketing strategy : a decision-focused approach
Author Orville C. Walker
Contributor John W. Mullins
Publisher McGraw-Hill/Irwin
Publication date 2011
Publication location New York
Language English

Descriptive Notes

"McGraw-Hill international edition"--Cover.

Topics

Marketing :: Management

Catalogue Data

OBNB ID GBB161160
ISBN 10 0070171467
ISBN 13 9780070171466
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1008>7th 7th ed.
P1053 xv, 352 p.
P1042 Includes bibliographical references and index.

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Marketing strategy : a decision-focused approach by Orville C. Walker. ISBN 9780070171466. Published by McGraw-Hill/Irwin in 2011. Publication and catalogue information, links to buy online and reader comments.