Marketing strategy
Market-led strategic management
Strategic marketing planning
Competitive market analysis
The changing market environment
Customer analysis
Competitor analysis
Understanding the organisational resource base
Forecasting future demand and market requirements
Identifying current and future competitive positions
Segmentation and positioning principles
Segmentation and positioning research
Selecting market targets
Competitive positioning strategies
Creating sustainable competitive advantage
Competing through the new marketing mix
Competing through innovation
Competing through superior service and customer relationships
Implementing the strategy
Strategic customer management
Strategic alliances and networks
Strategy implementation and internal marketing
Corporate social responsibility
Conclusions
Twenty-first century marketing.
OBNB doesn't sell books, but you may be able to find a copy at one of these websites:
Marketing strategy & competitive positioning by Graham J. Hooley. ISBN 9780273740933. Published by Financial Times Prentice Hall in 2012. Publication and catalogue information, links to buy online and reader comments.
