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Structuring marketing communications resources : in search of best practice : results of the 1st ARC/ISBA survey

Jonathan M. Lace

Publication Data

Title Structuring marketing communications resources : in search of best practice : results of the 1st ARC/ISBA survey
Author Jonathan M. Lace
Contributors Advertising Research Consortium, Incorporated Society of British Advertisers
Publisher Advertising Research Consortium
Publication date 2011
Publication location Plymouth
Language English

Descriptive Notes

Published in collaboration with ISBA-The Voice of British Advertisers.

Topics

015893028

Catalogue Data

OBNB ID GBB2A0619
ISBN 10 0955244773
ISBN 13 9780955244773
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1053 145 p.

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Structuring marketing communications resources : in search of best practice : results of the 1st ARC/ISBA survey by Jonathan M. Lace. ISBN 9780955244773. Published by Advertising Research Consortium in 2011. Publication and catalogue information, links to buy online and reader comments.