Incorporated Society of British Advertisers

17 published titles

Guide to industrial advertising

1 edition

Efficient marketing : the keystone of the country's prosperity

1 edition

Press supplements and the advertiser

1 edition

ISBA area information : populations : demographic profiles, local press, cinemas, posters, radio, retail outlets

1 edition

Guide to outdoor advertising

1 edition

Guide for exhibitors

1 edition

A Users guide to simple visual aids and presentations

(Contributor)

1 edition

Promoting product safety : why product liability laws are important in advertising and marketing

(Contributor)

1 edition

In the company of green : corporate communications for the new environment

(Contributor)

1 edition

Environmental claims in advertising : a single guide to all the applicable advertising codes

1 edition

Best practice : outdoor advertising : planning, buying and evaluating poster campaigns

(Contributor)

1 edition

Best practice : public relations : managing public relations and the client/agency or consultancy relationship

(Contributor)

1 edition

Accountable advertising : handbook for managers and analysts

(Contributor)

1 edition

The fundamentals of advertising

(Contributor)

1 edition

Structuring marketing communications resources : in search of best practice : results of the 1st ARC/ISBA survey

(Contributor)

1 edition

Paying for advertising VI : how advertisers remunerate their creative agencies : results of the 6th ARC/ISBA survey

(Contributor)

1 edition

Paying for Advertising VI : how advertisers remunerate their media agencies : results of the 6th ARC/ISBA survey

(Contributor)

1 edition