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Advertising Research Consortium

3 published titles

Structuring marketing communications resources : in search of best practice : results of the 1st ARC/ISBA survey

(Contributor)

1 edition

  • ISBN: 9780955244773
  • Advertising Research Consortium
  • 2011
  • Details

Paying for advertising VI : how advertisers remunerate their creative agencies : results of the 6th ARC/ISBA survey

(Contributor)

1 edition

  • ISBN: 9780955244797
  • Advertising Research Consortium
  • 2013
  • Details

Paying for Advertising VI : how advertisers remunerate their media agencies : results of the 6th ARC/ISBA survey

(Contributor)

1 edition

  • ISBN: 9780957666702
  • Advertising Research Consortium Ltd.
  • 2013
  • Details

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