Strategic marketing :: David W. Cravens :: ISBN 9780078028908 :: McGraw-Hill Irwin 2013 :: OBNB, the Open British National Bibliography

Publication Data

Title Strategic marketing
Author David W. Cravens
Contributor Nigel Piercy
Publisher McGraw-Hill Irwin
Publication date 2013
Publication location New York, NY
Language English

Topics

Marketing :: Management
Strategic planning
015968981

Catalogue Data

OBNB ID GBB1D1042
ISBN 10 0078028906
ISBN 13 9780078028908
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1008>Tenth Tenth edition
P1053 xviii, 653 pages
P1042 Includes bibliographical references and index.

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Strategic marketing by David W. Cravens. ISBN 9780078028908. Published by McGraw-Hill Irwin in 2013. Publication and catalogue information, links to buy online and reader comments.