Strategic marketing :: David W. Cravens :: ISBN 9780071326230 :: McGraw-Hill 2012 :: OBNB, the Open British National Bibliography

Publication Data

Title Strategic marketing
Author David W. Cravens
Contributor Nigel Piercy
Publisher McGraw-Hill
Publication date 2012
Publication location New York
Language English

Descriptive Notes

Previous ed.: 2009.

Topics

Marketing :: Management
Strategic planning
016030073

Catalogue Data

OBNB ID GBB214455
ISBN 10 0071326235
ISBN 13 9780071326230
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1008>10th 10th ed.
P1053 xviii, 653 p.
P1042 Includes bibliographical references and index.

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Strategic marketing by David W. Cravens. ISBN 9780071326230. Published by McGraw-Hill in 2012. Publication and catalogue information, links to buy online and reader comments.