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Advertising works 21 : proving the payback on marketing investment : case studies from the IPA Effectiveness Awards 2012, open to all agencies, media owners and clients worldwide

Publication Data

Title Advertising works 21 : proving the payback on marketing investment : case studies from the IPA Effectiveness Awards 2012, open to all agencies, media owners and clients worldwide
Contributors Marie Oldham, World Advertising Research Centre, Institute of Practitioners in Advertising
Publisher Warc
Publication date 2013
Publication location London
Language English

Descriptive Notes

At foot of title: IPA.
Includes index.

Topics

Advertising campaigns :: Awards :: Great Britain
016177504

Catalogue Data

OBNB ID GBB297233
ISBN 10 1841162264
ISBN 13 9781841162263
Type BibliographicResource, Book
Dewey Classification 659.107941

ISBD

P1053 xiv, 714 pages
P1042 Includes bibliographical references and index.

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Advertising works 21 : proving the payback on marketing investment : case studies from the IPA Effectiveness Awards 2012, open to all agencies, media owners and clients worldwide. ISBN 9781841162263. Published by Warc in 2013. Publication and catalogue information, links to buy online and reader comments.