Essentials of services marketing :: Jochen Wirtz :: ISBN 9789810686185 :: Pearson Education South Asia Pte Ltd 2012 :: OBNB, the Open British National Bibliography

Publication Data

Title Essentials of services marketing
Author Jochen Wirtz
Contributors Patricia Chew, Christopher H. Lovelock
Publisher Pearson Education South Asia Pte Ltd
Publication date 2012
Publication location Jurong, Singapore
Language English

Descriptive Notes

Includes indexes.

Topics

Service industries :: Marketing :: Textbooks

Catalogue Data

OBNB ID GBB367685
ISBN 10 9810686188
ISBN 13 9789810686185
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1008>2nd 2nd edition
P1053 679 pages

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Essentials of services marketing by Jochen Wirtz. ISBN 9789810686185. Published by Pearson Education South Asia Pte Ltd in 2012. Publication and catalogue information, links to buy online and reader comments.