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Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success

Mike Schultz

Publication Data

Title Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success
Author Mike Schultz
Contributors John E. Doerr, Lee W. Frederiksen
Publisher John Wiley & Sons, Inc.
Publication date 2013
Publication location Hoboken, New Jersey
Language English

Descriptive Notes

Includes index.

Topics

Service industries :: Marketing
Branding (Marketing)
016280341

Catalogue Data

OBNB ID GBB315514
ISBN 10 1118604342
ISBN 13 9781118604342
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1008>Second Second edition
P1053 xv, 352 pages

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Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success by Mike Schultz. ISBN 9781118604342. Published by John Wiley & Sons, Inc. in 2013. Publication and catalogue information, links to buy online and reader comments.